HowTo Schema Generator
Build HowTo structured data for tutorials, recipes, and step-by-step guides. Up to 8 steps with optional total time and image.
Name the how-to
A clear title describing what the user will do.
Add up to 8 steps
Each step has a title and description.
Optional total time and image
In ISO 8601 format (e.g. PT30M for 30 minutes).
How-to details
When HowTo schema helps
Tutorial pages with HowTo schema can appear in Google's special step-by-step result format, with numbered steps shown directly in search results. It also powers voice search ("Hey Google, how do I...") and Google Assistant tutorials.
ISO 8601 duration cheat sheet
PT15M= 15 minutesPT1H= 1 hourPT1H30M= 1 hour 30 minutesPT2H45M= 2 hours 45 minutes
Frequently asked questions
How is HowTo schema different from Article schema?
Article is for narrative content. HowTo is for explicit step-by-step instructions. Use HowTo when your page has numbered or labeled steps.
Will Google show my HowTo as a rich result?
Possibly. Google has reduced HowTo rich results since 2023. Adding the schema is still recommended for voice search and AI summaries.
How many steps should I have?
Between 3 and 10 typically. Single-step pages do not qualify; pages with 20+ steps overwhelm users.
Should steps repeat between schema and visible content?
Yes. The schema must reflect what is on the visible page. Google forbids schema-only content.
Can I include images per step?
The schema supports image per step. Most generators (including this one) keep it simple with just text. Add manually if needed.