Review Schema Generator
Add structured data for individual product, service, or place reviews. Includes author, rating, body and date.
Name the item being reviewed
Product, restaurant, movie, service, etc.
Rate it
Numeric value. Optionally set best rating scale.
Add author and body
Person who wrote it, and the review text.
Review details
Review schema vs aggregateRating
Two different things: an individual Review (one person's verdict) vs aggregateRating (the average across many). Use Review schema when you want to mark up specific reviews. Use aggregateRating inside Product schema when you want to show the total star rating in results.
Important policy
- Reviews must exist visibly on the page. Hidden reviews violate Google policy.
- No self-reviews. A business cannot review its own products.
- No fake reviews. Google penalizes manipulated review signals.
- The reviewer must be a real person or organization. "Anonymous" or "Customer" is not enough.
Frequently asked questions
Where do I place this schema?
On the page where the review is visible. The schema must reflect what users see.
Can I have multiple reviews on a page?
Yes. Include multiple Review schema blocks. Or embed an array of reviews inside the Product itemReviewed.
Will Google show star ratings in search?
Sometimes. They require valid aggregate ratings on Product, Service, or LocalBusiness pages. Individual Reviews rarely produce star ratings by themselves.
Why include both Review and Product?
Product schema shows the average rating in shopping results; individual Review schema shows specific reviewer context. Together they form a complete picture.
Can I use this for movie reviews?
Yes, set item type to Movie. Same for Book, Restaurant, Service, etc.