Product Schema Generator
Mark up your products so Google can display price, availability, ratings and image directly in search results. Higher CTR, more sales.
Name and describe product
Required for valid schema.
Add price, currency, availability
Powers the rich-results card.
Add brand and ratings
Boosts trust and click-through.
Product details
How Product schema increases sales
Google can show product rich results: thumbnail, name, price, star rating, "In stock" label. These visual elements increase click-through significantly compared to plain text results. Shopping searches that match your schema may also feed Google Shopping listings.
Rich result requirements
- Name required.
- Image required for shopping rich results. High-res preferred.
- Price + currency + availability needed for the price card.
- aggregateRating needed for star ratings in results. Must reflect real reviews on the page.
Frequently asked questions
Will Product schema put me in Google Shopping?
Not automatically. Shopping requires Google Merchant Center. But schema makes your product eligible for Shopping rich results in regular search.
Do I need real reviews to use aggregateRating?
Yes. Google requires that the ratings exist visibly on the page. Fake ratings violate policy and can lead to manual penalties.
Can I leave price out?
Yes. Without price, the rich card is less complete but still works. Use this for "Price varies" or "Custom quote" products.
What is SKU and do I need it?
Stock Keeping Unit, your internal product code. Not required for schema but helps disambiguate variants.
What about variants (sizes, colors)?
Use one Product per variant, or one Product with offers as an array. The simpler approach is one page per primary product.